ROLE OF INTERNET IN THE PROMOTION OF AGRI-TOURISM SERVICE

Krystyna Krzyzanowska and Rafal Wojtkowski

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2012, vol. 05, issue 01

Abstract: This article deals with Internet websites which promote agro-tourism farms in the Podlasie province in Poland. It presents the objectives and tools of promotion, as well as the sources of information about the farms preferred by tourists. It also evaluates the technical quality of websites and offers posted on the websites of selected agro-tourism farms. The websites which were examined did not promote the farms successfully. Most farms did not meet even minimum criteria related to the content of the site, its aesthetics, technical parameters, and the offer itself. If the promotion of tourist farms is to be successful, their websites should look professional. Service providers should thus seek help and support from professionals such as IT specialists, lawyers, advisors from agricultural advisory centres and representatives of tourism associations.

Keywords: Marketing; Public Economics; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/264866/files/84-185-1-SM.pdf (application/pdf)
https://ageconsearch.umn.edu/record/264866/files/84-185-1-SM.pdf?subformat=pdfa (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:plecrs:264866

DOI: 10.22004/ag.econ.264866

Access Statistics for this article

More articles in Economic and Regional Studies (Studia Ekonomiczne i Regionalne) from John Paul II University of Applied Sciences in Biala Podlaska
Bibliographic data for series maintained by AgEcon Search ().