Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organizations?
Remigiusz Krzyżewski
Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2023, vol. 16, issue 2
Abstract:
IS MARKETING A SCIENCE OR AN INSTRUMENTAL AND SOCIOTECHNICAL METHOD OF SHAPING THE ACTIVITIES OF MARKET, PUBLIC NON-MARKET AND POLITICAL ORGANISATIONS?
Keywords: Marketing (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ags:plecrs:339223
DOI: 10.22004/ag.econ.339223
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