Rozwój koncepcji społecznej odpowiedzialności przedsiębiorstw

Ewa Grzegorzewska-Ramocka

Gospodarka Narodowa-The Polish Journal of Economics, 2004, vol. 2004, issue 10

Abstract: The article presents the essence and development of the corporate social responsibility concept, from Adam Smith’s views based on the classic economy to the present approaches. An enterprise operates and fulfils a specified social role by disposal of social resources. The method and scope ofits involvement in implementation of universal human aims, especially those relating to common future, constantly evolves with social development. Nevertheless, it is not possible to impose on enterprises the responsibility for sustainable social development. This must be understood and accepted by enterprises, in accordance with expectations of the society at a given stage of development. In the Author’s opinion, strategic marketing can play a significant role in building corporate social responsibility.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/355493/files/Grzegorzewska-Ramocka.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:polgne:355493

DOI: 10.22004/ag.econ.355493

Access Statistics for this article

More articles in Gospodarka Narodowa-The Polish Journal of Economics from Szkoła Główna Handlowa w Warszawie / SGH Warsaw School of Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().