Application of nutritional marketing tools in press advertisements

Krystyna Rejman, Sylwia Walkowska and Ewa Halicka

Problems of World Agriculture / Problemy Rolnictwa Światowego, 2013, vol. 13, issue 28, 7

Abstract: In chosen periodicals of the food industry and so-called “women’s press,” food advertisements containing nutritional marketing messages were analysed. The frequency and type of these tools was observed and scientific value and correctness was evaluated. The study results show that most of the advertisements do not comply with current legal regulations. Producers often emphasize the presence of ingredients which are recommended from the nutritional point of view although the product’s overall nutritional value is low or controversial.

Keywords: Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ags:polpwa:190786

DOI: 10.22004/ag.econ.190786

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