Marketing Strategies as a Part of Crisis Management of Enterprises

Tetiana Ivanivna Balanovska, Oksana Mykolayivna Gavrysh and Jakub Kraciuk

Problems of World Agriculture / Problemy Rolnictwa Światowego, 2015, vol. 15, issue 30, 12

Abstract: The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered.

Keywords: Industrial Organization; Marketing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:polpwa:230851

DOI: 10.22004/ag.econ.230851

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