Marketing Systems, Performance and Impediments to Product Differentiation

Vic Wright

Review of Marketing and Agricultural Economics, 1996, vol. 64, issue 02, 7

Abstract: The structure of the agriculture sector in Australia appears to pose a fundamental constraint to 'product marketing' and 'value-adding' initiatives. A case is presented in this paper for the degree of search activity for differentiation and expansion opportunities to be related to measures of performance. Criteria are presented for the identification of the appropriate market level for an organisation to target within a vertical marketing system and these are then analysed with a view to identifying appropriate grounds for policy intervention by government to modify incentives in such systems. It is argued that grounds can exist for intervention because of increased consumer information even in markets which are contestable and that agribusiness provides many common examples.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1996
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/12406/files/64020135.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:remaae:12406

DOI: 10.22004/ag.econ.12406

Access Statistics for this article

More articles in Review of Marketing and Agricultural Economics from Australian Agricultural and Resource Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().