MULTIATTRIBUTE UTILITY THEORY, MULTIPLE OBJECTIVES AND UNCERTAINTY IN EX ANTE PROJECT EVALUATION

John L. Dillon and Chad Perry

Review of Marketing and Agricultural Economics, 1977, vol. 45, issue 01-2, 25

Abstract: A wide variety of methods have been suggested for ex ante project appraisal. The most logical and complete of these appears to be multiattribute utility theory (MAUT) which provides a formal procedure for handling the difficulties of ex ante evaluation arising from multiple objectives, intangibles, time-sequence effects and uncertainty. MAUT procedures, comprising an extension of subjective expected utility procedures to choice between multi attributed alternatives, are described and applied to an illustrative example.

Keywords: Research; Methods/Statistical; Methods (search for similar items in EconPapers)
Date: 1977
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:remaae:9180

DOI: 10.22004/ag.econ.9180

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