COMMENTS ON TISDELL'S CRITIQUE OF NERLOVE-WAUGH THEOREM CONCERNING OPTIMAL ADVERTISING

Ronald A. Schrimper

Review of Marketing and Agricultural Economics, 1977, vol. 45, issue 04, 4

Abstract: Tisdell's evaluation of the Neriove-Waugh theorem concerning optimal advertising for a competitive industry without supply control is examined. This examination supports the continuing validity of the major implications of the theorem.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1977
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Persistent link: https://EconPapers.repec.org/RePEc:ags:remaae:9219

DOI: 10.22004/ag.econ.9219

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