LA MERCADOTECNIA, UNA CONTRIBUCIÓN A LA EDUCACIÓN Y EL DESARROLLO REGIONAL. CASO GRUPO UNIÓN SINALOA, MÉXICO

Marisol Romero Lozoya, Rosa Armida Zayas Barreras, Octavio Bojorquez Camacho and Jorge Arturo Castro Montoya

Revista Mexicana de Agronegocios, 2012, vol. 31, issue July-December 2012, 9

Abstract: The objective of this work is to present this research conducted in the Group Unión fuel area, is to show an example about how the construction of the knowledge occurs in the north-central region of the state of Sinaloa, and in addition, to document a case study with empirical references that fortify the discipline of administration of businesses in the regional context and the FAADER mainly. The theoretical frame was constructed from the eclectic perspective of the management's studies of the knowledge, the administrative theory, the based on resources and capacities theory, and the basic conceptual theory of intellectual capital, as a guide for this case, as well as theory of organizational behavior. For the accomplishment of the empirical study, a qualitative-quantitative methodology was used, supported by some techniques of data summary proven in the scope of scientific research. The technique of observation was used initially and later the interview was done where thirty percent of the members participated in expressing their experiences within the service units. In addition, access to some documents used in the administration of the same was provided. The results show that the key aspects found adhered to the service's philosophy, and have created success to a large extent. They are: the efficiency of the human capital in the workplace. Also, the value of the tactical plan for marketing research, the established collaborations and enterprise alliances with other organizations currently in the field that helps to project the image and to present a good impression with the clients.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/131660/files/1 ... %20Grupo%20Union.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:remeag:131660

DOI: 10.22004/ag.econ.131660

Access Statistics for this article

More articles in Revista Mexicana de Agronegocios from Sociedad Mexicana de Administracion Agropecuaria Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().