EVALUACION DEL SERVICIO DE HOSPEDAJE RURAL EN MOCTEZUMA, SONORA, MÉXICO

Martina Alcaraz, Alejandro Córdova, Víctor Guadalupe Santiago, Francisco Antonio Medina and Jesús Guadalupe Vázquez

Revista Mexicana de Agronegocios, 2018, vol. 43, issue July-december 2018

Abstract: This paper shows a quality assessment in a rural hosting service in Moctezuma, Sonora, through SERVQUAL method. Rural setting accommodation or hosting service are very important agrobussines for rural regions, therefore it is important to do this evaluation, to generate higher economic returns in companies in this town. To end, quality is very important for business, and it makes that service be better for customers and their satisfaction.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ags:remeag:281298

DOI: 10.22004/ag.econ.281298

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