PRODUCTOS ORGÁNICOS; AGRONEGOCIO EXITOSO EN MÉXICO

Gerardo M. Martinez Salazar, Jesus Oaxaca Torres and Rodrigo Guerra Martinez

Revista Mexicana de Agronegocios, 2011, vol. 28, issue January-June 2011, 11

Abstract: In this research, we present information about the valuable net analysis of organic products in Mexico, especially in the exportation business net. The first instrument of this analysis was applied to 108 organic farmers and/or exporters with the objective to know some economics aspects and opinion about expectations of organic market and governmental intervention. In the other hand to visualize of contrast opinion was diligent a second instrument to know the opinion of investigators, certifies, organic farmers, exporters, civil servants and agronomy and adjacent students with respect to SWOT analysis framework for organic agriculture in Mexico. As a result of this, we obtained data about sales volume, margin profit, diversity of exportation destinies, difference of prices respect to conventional products, etc. Also we got the opportunity to appreciate the market perception in name of merchants and other agents related with relative aspects to opportunities and challenges of this sector.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:remeag:99467

DOI: 10.22004/ag.econ.99467

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