A Construção Social da Qualidade na Microrregião do Vale dos Vinhedos

Gisele Trindade Molinari and Antônio Domingos Padula

Revista de Economia e Sociologia Rural (RESR), 2013, vol. 51, issue 01

Abstract: The quality is a complex issue that manifests significantly in Vale dos Vinhedos, the main producing area of fine wines in Brazil. Therefore, the study discusses the social construction of the quality of fine wines in Vale dos Vinhedos, microregion that was defined to begin a process of recognition of Geographical Indication. Increasingly, markets have been perceived as social constructions, in which the actors have the ability to create differentiated products. The objective of this research is to characterize and analyze Vale dos Vinhedos as an institutional and organizational environment that is socially constructed, based on elements of the coordination of agents. A study was conducted with exploratory qualitative approach through interviews with selected agents. The result showed that social construction promotes quality evolution and development, when actors aimed to reveal and assert an identity.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/341472/files/G ... ndade%20Molinari.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:revi24:341472

DOI: 10.22004/ag.econ.341472

Access Statistics for this article

More articles in Revista de Economia e Sociologia Rural (RESR) from Sociedade Brasileira de Economia e Sociologia Rural Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search (aesearch@umn.edu).