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Understanding of Competition Strategy in the Function OD Decusion of Marketing Aim in Organization

Slavomir Miletic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2009, vol. 55, issue 01-2

Abstract: In the work it is understanded on the importance of problems competition strategy concerning the popcesses of planning marketing aims. It is analsy one of the main purpose of marketing strategy, namely, to enable the organisation to choose the bayers, namely, the segments with whom it wants to work.

Keywords: Industrial; Organization (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:288537

DOI: 10.22004/ag.econ.288537

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