Marketing as a Philosophy of the Business World

Radojko Lojancic, Ivana Ojancic and Darko Lojancic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2011, vol. 57, issue 01

Abstract: This work mis primarily designed to point out the necessity of marketing in all areas of business. Marketing is an area that is constantly evolving and changing, and often the changes are taking place in enormous speed. The main problem faced by the modern business is not the lack of goods, services and money, but lack of customers. Marketing puts the customer to the throne in the center of all developments in the overall philosophy of marketing. Companies that are marketing-oriented to fully understand their markets and information they receive in connection with customers effectively used because it allows them to be closer to its goal-achieving profits.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:288591

DOI: 10.22004/ag.econ.288591

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