On the Decisions for Advertising

Tatjana S. Prokopovic and Karolina S. Prokopovic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2012, vol. 58, issue 01

Abstract: The problems of decision-making are worked out in the study. All the problems related to selection of medias, time when the medias are to be used as well as the effects achieved by using medias, have been analyzed. The issue of organizing the commercial propaganda has been resolved in sense that it can be conducted by a company itself or by some other specialized agency.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:288625

DOI: 10.22004/ag.econ.288625

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