Identity, Image and Reputation as Determinants of Enterprise Competitiveness

Bojan Krstic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2013, vol. 59, issue 01

Abstract: Competitiveness of enterprises in modern business conditions is based on intellectual resources. Therefore, a key challenge of knowledge economy is management, measurement and improvement of intellectual capital. Bearing in mind that it is a complex categorz, that it consists of several intangible components and values, the aim of this paper is to reveal the importance which segments of intellectual capital – identity, image and reputation have in building up, maintaining and increasing enterprise competitiveness.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:288639

DOI: 10.22004/ag.econ.288639

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