Promotions as Part of Mass Communication Technology in Marketing

Cedomir Avakumovic, Julija Avakumovic and Jelena Avakumovic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2011, vol. 57, issue 2

Abstract: Promotional activities may be intended for the market as a whole. Such activities are known as techniques of mass communication. These techniques are numerous, and one of them is sales promotion. About this technique is discussed in this paper.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:288744

DOI: 10.22004/ag.econ.288744

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