Internet as Remedy of Marketing Improvement

Milijanka Ratkovic and Goran Grubic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2011, vol. 57, issue 3

Abstract: Modern business environment has lack of competitive advancement opportunities. Beside innovations in new technologies, other areas have decline in number of fundamentally new products in favor of only cosmetically changed ones. The most of companies are not ones that are developing and producing symbols of current technical and technological revolution, and they are forced to accept and use existing remedies for business improvement, or often, just for survival. New technologies, Internet particularly, set some new business rules that majority of subjects had to accept. Companies that early anticipated importance of Internet facilitation, and was continually accepting innovations in this area, had significant chances to create specific advancement. Shortly, competitive environment and change intensive customer demands, imposed internet utilization as imperative to all that would like to survive on today’s market. As result, today we are not deciding should we use new technologies. Today we are about to decide the extent to which we replace traditional market resorts with e-solutions. This sets relatively such new concept, as Internet marketing is, as subject of consideration in practice as well as in theoretical discussions. Beneficial effects of this concept are especially underlined in area of Customer Relations Management (CRM), and in process of good-relations building with all subjects in chain of value. As number of fields where competitive advantages could be realized, internet marketing and CRM are becoming very important subjects in marketing discussions frame.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:288921

DOI: 10.22004/ag.econ.288921

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