Creating a Concept Marketing Communication in International Business-to-Business Market

Zeljko Devic, Nikola Curcic and Nikola Radivojevic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2014, vol. 60, issue 3

Abstract: Interorganizational nature and global character of business-to-business market have given marketing communications significant role in linking industrial companies with international organizational buyers. This paper is devoted to the formulation of the global communication concept in this area. The authors specifically discuss international communications strategy in business-to-business market, as well as organization and instruments of global promotional mix with an emphasis on their effective synchronizing.

Keywords: International; Relations/Trade (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:289183

DOI: 10.22004/ag.econ.289183

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