Lukoil Company Strategic Marketing

Petre Soare

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2011, vol. 57, issue 4

Abstract: In this article are given several types of strategies that Lukoil company insurance apply them in order to strengthen its position in the world petroleum market. Strategies are based on promoting a new product that contains bio fuels, the diversification of distribution networks is the continuous improvement of products sip. Article contains a activity related marketing program and also a marketing budget expenditure required bio fuels.

Keywords: Resource/Energy; Economics; and; Policy (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:289241

DOI: 10.22004/ag.econ.289241

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