Strategic Possibilities of Public Relations in Modern Business

Becir Kalac, Andela Mikic and Branka Vasiljevic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2012, vol. 58, issue 4

Abstract: Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations is a way for organizations or people to enhance their reputations. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of strategic decisions.

Keywords: Public; Economics (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:289542

DOI: 10.22004/ag.econ.289542

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