Mapping the Process of Online Buying and Selling

Mira Rakic and Beba Rakic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2012, vol. 58, issue 4

Abstract: The goal of online business are sales and profit. To achieve the goals, it is necessary to understand the decision making process of leads. Mapping the online purchase process enables undestanding of phases of buying and factors that influence the decision to buy. On the other hand, the online sales process mapping enables organisations to monitor the necessary sales and marketing activities related to the conversion of visitors into customers of products.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/289606/files/4-2012%20pages%20148-156.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:289606

DOI: 10.22004/ag.econ.289606

Access Statistics for this article

More articles in Ekonomika, Journal for Economic Theory and Practice and Social Issues from Society of Economists Ekonomika, Nis, Serbia
Bibliographic data for series maintained by AgEcon Search ().