Aggressive Implementation of Digitization in the Modern Business

Nebojsa Gijic, Oliver Dimitrijevic and Adriana Jovic

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2014, vol. 60, issue 4

Abstract: The global economic crisis business environment pressures companies to streamline their operations and thus forcing them to significantly speed up the process of digitizing, creating a kind of digital markets. It becomes clear that those who recognize the moment and who are willing to think a modern and unconventional, in terms of innovation, customer and business partners engagement, corporative organization, strategies, business models and the role of technology in their business enterprise, will be those who will be well-positioned in this new market, which will enable them to significant revenue growth. On the other hand, there is a significant business risk of fatal business loss in case of inaction, slowness, neglect and lack of understanding of this very important process in the business.

Keywords: Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/290138/files/4-2014%20pages%20227-239.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:sereko:290138

DOI: 10.22004/ag.econ.290138

Access Statistics for this article

More articles in Ekonomika, Journal for Economic Theory and Practice and Social Issues from Society of Economists Ekonomika, Nis, Serbia
Bibliographic data for series maintained by AgEcon Search ().