Marketing management as an instrument for increasing competitiveness of agrarian enterprises

Andrii Tarasiuk

Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2019, vol. 26, issue 7

Abstract: The purpose of the article is to reveal the essence and state of marketing management as an instrument for increasing competitiveness of agrarian enterprises. Research methods. In the research process were used the following scientific methods: the dialectical method of cognition of processes and phenomena; the monographic method (for analysis of social infrastructure); the empirical method (for complex assessment of the current state of the research object); the abstract and logical method (for theoretical generalizations and formation of conclusions). Research results. Increasing a competitiveness level of agrarian enterprises with the use of structural components of the marketing mechanism of development enables to assess an influence of each source of competition search on the level of its competitiveness. Elements of scientific novelty. Scientific novelty of the research lies in further developed theoretical and practical provisions for improving the competitiveness of agrarian enterprises. An agrarian enterprise will have a resourceful growth of its competitiveness, if it offers goods at an affordable level of price on the market. Practical significance. Studies confirm that the most complete level of competitiveness of agrarian enterprises is manifested in competitive struggle between enterprises of the industry. Figs.: 1. Refs.: 9.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2019
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