A SOCIOECONOMIC ANALYSIS OF MARKETING INFORMATION USAGE AMONG OHIO FRUIT PRODUCERS

Eugene Jones, Marvin Batte and Gary Schnitkey ()

Southern Journal of Agricultural Economics, 1990, vol. 22, issue 2, 9

Abstract: Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1990
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Citations: View citations in EconPapers (8)

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Journal Article: A Socioeconomic Analysis of Marketing Information Usage Among Ohio Fruit Producers (1990)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sojoae:30009

DOI: 10.22004/ag.econ.30009

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