ASSESSING EFFECTS OF PRICES AND ADVERTISING ON PURCHASES OF FINFISH AND SHELLFISH IN A LOCAL MARKET IN TEXAS

Oral Capps and Johannes Adrianus Lambregts

Southern Journal of Agricultural Economics, 1991, vol. 23, issue 01, 14

Abstract: Estimates of demand parameters for disaggregate finfish and shellfish products were obtained using scanner data from a retail food firm in Houston. Demand for the various products was elastic (except for oysters); in general, cross-price effects play a statistically significant role in pounds sold per 1000 customers. Own-advertisement effects are important, but cross-advertisement effects are generally marginal. Seasonality is a key factor in purchases of most finfish and shellfish products.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Date: 1991
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Citations: View citations in EconPapers (9)

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Related works:
Journal Article: Assessing Effects of Prices and Advertising on Purchases of Finfish and Shellfish in a Local Market in Texas (1991)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sojoae:30299

DOI: 10.22004/ag.econ.30299

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