Disposicion a pagar por tomates mejorados geneticamente. Aplicacion de una subasta experimental

Laura Martinez-Carrasco Martinez, Margarita Brugarolas Bauza, Africa Poveda, Dolores Ferrer and Enrique Fresquet

Revista Espanola de Estudios Agrosociales y Pesqueros, 2012, issue 233, 28

Abstract: El objetico general de este trabajo es analizar las posibilidades de mercado de dos variedades de tomate tradicionales alicantinas mejoradas geneticamente: Muchamiel y De la Pera. Para ello se ba a determinar la disposicion a pagar por ellas en comparacion con las mismas variedades sin mejorar, es decir, las que se comercializan actualmente. Se pretende determinar si los consumidores aprecian diferencias organolepticas. Entre las variedades mejoradas geneticamente y las no mejoradas, mediante el analisis de las diferencias en la disposicion a pagar por ellas. La metogolodia empleada ha sido una subasta experimental de enesimo percio en la que han participado 102 compradores de tomate. Los resultados no muestran grandes diferncias en la disposicion a pagar entre las variedades mejoradas y las no mejoradas, por lo que la sustitucion de unas por otras en los mercados podria realizarse sin riesgo para su comercializacion. The general aim of this article is to analyze the market possibilities of two traditional varieties of tomato from Alicante, Muchamiel and De la Pera, which have been genetically improved. For this purpose, we compare the willingness to pay (WTP) for these varieties with the WTP for the same varieties without genetic improvement, that is, those which are currently marketed. We try to determine if consumers perceive organoleptic differences between both types of varieties, through the analysis of the differences in the willingness to pay for them. To accomplish this aim, an experimental nth-price auction has been used in which 102 tomato purchasers participated. Results show that there are not big differences between the willingness to pay for the improved and not improved varieties, so the substitution in markets of the current varieties by the improved varieties could be done without risks for their commercialization.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ags:spreea:187183

DOI: 10.22004/ag.econ.187183

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