EconPapers    
Economics at your fingertips  
 

Evaluating Generic Dairy Advertising impacts on Retail, Wholesale, and Farm Milk Markets

Harry Kaiser, Olan D. Forker, John E. Lenz and Chin-Hwa Sun

Journal of Agricultural Economics Research, 1992, vol. 44, issue 4, 15

Abstract: This article develops a dynamic econometric model of the national dairy industry to simulate the Impacts of generic advertising on the demand for milk and dairy products, farm and consumer prices, and producer welfare Two advertising scenarios are analyzed (1) a historic scenario, and (2) a pre-National Dairy Promotion and Research Board (NDPRB) scenario, where generic advertising expenditures are held constant at their quarterly level. during the year prior to the NDPRB's inception The results indicate that the program has been effective In raising farm prices, Increasing dairy product demand, and reducing cheese and butter purchases by the Government

Keywords: Consumer/Household Economics; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 1992
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/140085/files/2Kaiser_44_4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uersja:140085

DOI: 10.22004/ag.econ.140085

Access Statistics for this article

More articles in Journal of Agricultural Economics Research from United States Department of Agriculture, Economic Research Service Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2025-03-19
Handle: RePEc:ags:uersja:140085