Advertising, Promotion, and Competition: A Survey with Special Reference to Food

John Connor ()

Journal of Agricultural Economics Research, 1981, vol. 33, issue 01, 9

Abstract: This article surveys the theoretical and empirical literature on the economics of advertising during the last decade The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indictors Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersja:148704

DOI: 10.22004/ag.econ.148704

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