AN INDEX METHOD FOR SELECTING REPRESENTATIVE CITIES OF A TARGET MARKET

Sabry A. Shehata

Western Journal of Agricultural Economics, 1979, vol. 04, issue 2, 8

Abstract: An index was developed to rank U.S. metropolitan areas according to overall similarities in their socio-economic characteristics to the U.S. average. This index is given as a solution to matching a representative city or market area to a target market as well as matching a group of cities which are similar to each other. The index shows stability in ranking these cities with different consumption data for similar products and proves to be a promising approach whenever the researcher must find a group of cities which are similar to each other and to the target market.

Keywords: Research; Methods/Statistical; Methods (search for similar items in EconPapers)
Date: 1979
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Persistent link: https://EconPapers.repec.org/RePEc:ags:wjagec:32294

DOI: 10.22004/ag.econ.32294

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