System of change management strategies for the enterprise producing disposable tableware

M. V. Dulyasova (), O. A. Ivanova () and D. V. Morozov ()

Entrepreneur’s Guide, 2021, vol. 14, issue 3

Abstract: The article deals with the global problem of plastic pollution of the environment. As a way to solve this problem, it is proposed to reduce the production of disposable plastic tableware with a subsequent transition to the use of products that will be safe for the environment and human health. This transition involves the development of innovative projects to create biodegradable tableware, and materials, equipment and technologies for its manufacture. The implementation of such projects involves not only the creation of product and technological innovations, but also the implementation of changes in the business processes of enterprises. For the effective implementation of these processes, it is proposed to use the developed system of change management strategies, which is distinguished by a detailed elaboration of a set of organizational measures, including measures to motivate personnel in order to reduce resistance to the changes. The choice of a specific change management strategy is determined by such criteria as the degree of their radicality, the period of execution and the allocated resources.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ahc:journl:y:2021:id:1557

DOI: 10.24182/2073-9885-2021-14-3-106-116

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