Features of financial management of the media industry in modern conditions

E. I. Kuznetsova () and A. V. Rusavskaya ()

Entrepreneur’s Guide, 2022, vol. 15, issue 1

Abstract: the article discusses the features of financial management of media industry companies. The media industry requires deep planning, effective financing, compliance with the rules of interaction with customers using the main digital ERP functions. At the same time, it is necessary to take into account the separation of operational and business functions, flexible change of business planning taking into account modern realities, for example, quantum computing, which will contribute to more efficient financial management in the media industry.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ahc:journl:y:2022:id:1600

DOI: 10.24182/2073-9885-2022-15-1-34-41

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