Analysis of the marketing environment of the organization on the basis of the cognitive approach

T. Y. Shpakova ()

Entrepreneur’s Guide, issue 23

Abstract: This article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations in terms of the cognitive approach to the buyers in making purchasing decisions.

References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.pp-mag.ru/jour/article/viewFile/1047/1043 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ahc:journl:y::id:1047

Access Statistics for this article

More articles in Entrepreneur’s Guide from JSC “Publishing Agency “Science and Educationâ€
Bibliographic data for series maintained by Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ ().