Strategy as a tool for promoting competitive advantages of the bank

E. I. Kuznetsova (), V. R. Nazirov () and A. V. Rusavskaya ()

Entrepreneur’s Guide, issue 29

Abstract: Various methods of achieving and retaining competitive advantages in the financial markets contributed to the diversity of forms of competition. In the article it is defined that in modern conditions of development of the Russian banking sector competitive strategy is an important tool for improving the competitiveness of its members on the targeted market segments and to ensure their financial sustainability in the long term.

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