Improving the efficiency of enterprises on the basis of improved marketing activities

O. V. Babich () and A. D. Kostromina ()

Entrepreneur’s Guide, issue 42

Abstract: Currently, there is a need to focus on market demand, the needs and requirements of the consumer in the scientific, technical, industrial and marketing activities of the enterprise. The article substantiates the use of marketing activities as a way to improve the efficiency of the enterprise.

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