Design Thinking Methodology as a Tool for the Formation of Innovative Solutions

N. V. Vysotskaya () and T. B. Kyrbatskaya ()

Entrepreneur’s Guide, issue 44

Abstract: The article is devoted to the consideration of the basic principles and provisions of the design thinking methodology and its applicationfor the formation and implementation of innovative solutions to problems and tasks in business management practice. Positive examples of the application of the design thinking methodology in the activities of Russian and foreign companies are analyzed and given.

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