Exploitation of the Effect of Services Diversification in the Process of Maintaining the Attractivity and Resilience of the Accounting Profession

Robert-Aurelian Șova and Adriana Florina Popa
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Robert-Aurelian Șova: Bucharest University of Economic Studies
Adriana Florina Popa: Bucharest University of Economic Studies

CECCAR Business Review, 2024, vol. 4, issue 12, 2-5

Abstract: Digital reporting, sustainability, forensic accounting, money laundering prevention are challenges or opportunities for maintaining the attractivity of the profession and supporting its resilience? In this article we intend to discuss the challenges regarding the attraction and retention of talented persons in the accounting profession, as well as the way in which the new services transform the manner in which the professional accountants carry out their activity, having at the same time a positive impact in the change process which is based on the concept of “smart accounting for smart economy”.

Keywords: accounting profession; resilience; sustainability; digitalization; forensic accounting; accounting education (search for similar items in EconPapers)
JEL-codes: M40 M41 O33 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ahd:journl:v:4:y:2024:i:12:p:2-5

DOI: 10.37945/cbr.2023.12.01

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