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Sadaf Ghaffar ()

Journal of Media & Communication (JMC), 2020, vol. 1, issue 1, 44-71

Abstract: This research study has done to identify the impact of latest trend following running over social media on the life of youth and to investigate the major factors behind the addictive following habits of social media trends by the youth of Pakistan and what kind of effects they have to face on various aspects of their lives due to this much consumption of social media activities also to check out the ratio of social media latest trend following by the youth. In this research paper, the researcher has applied Quantitative type of methodology to conduct this study. The researcher has selected Pakistan as the universe of the study and the sample size is 80. The data has collected in the manner of survey forms filled by the youth who belonged to different cities and places of Pakistan; aged from 15 to 30. This research study raises major points related to the extreme following of social media trends which includes the less sleeping time, impacts on real life relationships and disturbance in routine works. As this research study is based on Quantitative methodology, the data has collected by doing survey in the form of a well-designed questionnaire which were sent randomly to the youngsters by means of online in order to know their point of views about the latest social media trend followings and to get the accurate results with the help of using SPSS software. The researcher has tried to clear each and every point in an easy, formal and matured way. The data has collected in a fair and authentic manner without any involvement of biasness and objectivity from the researcher.

Keywords: Impact; Inclination; Social media trends (search for similar items in EconPapers)
Date: 2020
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