ANIMATED Vs. ORAL MOTHER GOOSE SONGS IN DEVELOPING A RELATIONSHIP BETWEEN MOTHER AND CHILD

Maira Qaddos (), Dr. Noshina Saleem and Dr. Shabbir Sarwar
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Maira Qaddos: National University of Modern Languages
Dr. Noshina Saleem: University of the Punjab, Lahore
Dr. Shabbir Sarwar: University of the Punjab, Lahore

Journal of Media & Communication (JMC), 2021, vol. 1, issue 2, 170-183

Abstract: With the pervasion of screened media in our present day lives, it has become inevitable to re-envision the mother goose songs through audiovisual media in form of animations. The objective of the study is to understand whether the ways through which these songs have been used in the past by the mothers to connect to their children in the oral traditions are the same for their animations of contemporary lives. The mother goose experiences of children have been explored through focus group of children and in-depth interviews of their mothers. Focus group children are divided into two sets: one is given oral treatment and other is given animated treatment. Study concludes that oral mother goose songs still retain their importance in bringing mothers closer to the child because of the feeling of intimacy they generate when mothers sing them for their kids. However, animated mother goose songs are a visual treat for children which keep them mesmerized for a longer period of time but they have actually failed in developing a relationship between mothers and children because of lack of involvement of mothers and resistance among kids to quit watching animated mother goose songs even after hours. Study recommends that mothers should encourage the habit of co-viewing, limit the screen time and set some rules for watching animated mother goose songs for getting better results. In short, oral mother goose songs are far better in developing a bond between mother and child as compared to animated mother goose songs.

Keywords: Animated mother goose songs; oral mother goose songs; oral treatment; animated treatment (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aib:fmdjmc:v:1:y:2021:i:2:p:170-183

DOI: 10.46745/ilma.jmc.2020.01.02.01

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