Effective Sources of Information in Winter Seasonal Diseases: The Perception of Residents of District Buner, KP

Fazli Wahid, Dr.Sajjad Ali () and Jan Muhammad
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Fazli Wahid: Lahore Leads University
Dr.Sajjad Ali: University of Malakand, Chakdara, Dir Lower, KP
Jan Muhammad: University of Malakand, Chakdara, Dir Lower, KP

Journal of Media & Communication (JMC), 2021, vol. 1, issue 2, 215-229

Abstract: The present study discusses the problem of seasonal disease unconsciousness in communication and identifying the most successful sources of information in District Buner seasonal diseases. The research is qualitative in nature, and data was collected from 500 respondents using a questionnaire. Respondents were asked different questions regarding their demographic status, knowledge about winter seasonal diseases and according to them effective sources of knowledge. The study also aimed to identify places where respondents can get adequate knowledge of seasonal diseases, use precautionary steps, and government value in seasonal diseases and assess the behavioral change in respondents after the campaigns. The research found that social media and friends & relatives were successful sources of knowledge for summer and winter diseases, whereas in District Buner, Hujra and Masjids were suitable places to notify. For the correlation test between effective information tools and lack of effective information tools, it was shown that there is association as (n=500), p=.028 that is less than.05. That means that the proportion of precautionary measures knowledge is significantly associated with successful information resources. The statistical analysis provided significant relationship support to the hypothesis. Effective sources of information are Newspapers, posters & banners and social media for cold / flue and cough, while posters & banners, radio , TV and social media are for Asthma seasonal disease. Local media , friends & family, and radio are important sources of information for itch skin, while for chest infection, Television, posters, and social media. The findings explored that the effective source of information in Bunir District are friends & relatives and social media, while masjids, hujras, and hospitals are appropriate places of knowledge of the winter diseases. Second Hypothesis was supported by the results that interpersonal communication is more effective than other media. Even the results backed the theory of a two-step flow of communication.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aib:fmdjmc:v:1:y:2021:i:2:p:215-229

DOI: 10.46745/ilma.jmc.2020.01.02.01

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