Content Analysis of universal values in Popular Hollywood Animated Movies A study of universal values from 2010 to 2020

Amna Ameer and Prof. Dr. Nisar Ahmed Zuberi
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Amna Ameer: University of Karachi
Prof. Dr. Nisar Ahmed Zuberi: University of Karachi

Journal of Media & Communication (JMC), 2021, vol. 1, issue 2, 98-122

Abstract: This research study was conducted to perform a detailed content analysis of the most popular Hollywood animated movies. Each movie is from the top animation houses for instance, Disney Animation Studios, Pixar and DreamWorks Animations. And, for this purpose a sample of 10 years with total 9 feature-length animated movies was selected to understand the content through depiction of universal values. Since audiences have a love-hate relationship with movies from the beginning, nonetheless, movies, particularly animation has always been a source of entertainment among the children and adults alike. Therefore, our focus is on the depiction and frequency of universal values in the animated movies for instance, which of these have appeared the most and which are the less repeated among all the values analyzed in the study.

Keywords: Popular; animated movies; universal values; content analysis; Disney; animation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aib:fmdjmc:v:1:y:2021:i:2:p:98-122

DOI: 10.46745/ilma.jmc.2020.01.02.01

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