THE CONSEQUENCE OF PARTNER RELATIONSHIP QUALITY TO PREDICT THE SUCCESSFUL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) INTERNATIONAL JOINT VENTURES (IJVS) IN THAILAND INDUSTRIAL SECTORS

Wanida Wadeecharoen (), Athiwat Kanjanavanikul and Sombat Teekasap
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Wanida Wadeecharoen: Faculty of Business Administration Thonburi University Bangkok,Thailand
Athiwat Kanjanavanikul: Faculty of Business Administration Thonburi University
Sombat Teekasap: Faculty of Engineering Eastern Asia University Bangkok ,Thailand

IBT Journal of Business Studies (JBS), 2014, vol. 10, issue 1, 1-22

Abstract: PurposeThis study highlighted the important of partner relationship quality captured by bonding, empathy, reciprocity and trust in SME IJV firms.Despite, there has been no systematic analysis has found in the literature regarding to partnership quality in term of relationship marketing RM and its effect on IJV business performance across several Thailand’s industrial sectors..Methodology/Sampling By systematic random sampling, 835 questionnaires were distributed and 341 42% usable cases were returned for the final analysis.The study examines the direct and indirect effect of partner relationship quality and its consequence on SME IJV in Thailand across several industrial sectors.Findings The results of the study confirmed the significant important of partner relationship quality represented by bonding, empathy, reciprocity and trust have fully mediated the relationship between MO and SME IJV performance.Practical Implications Based on this finding, partner relationship quality is implicit to be important predictors to determine the successful of SME IJV in Thailand.

Keywords: SME; IJV; Relationship Quality; Thailand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:10:y:2014:i:1:p:1-22

DOI: 10.46745/ilma.ibtjbs.2014.101.1

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