DIFFUSION OF INNOVATION MODEL OF NEW SERVICES OFFERINGS IN UNIVERSITIES OF KARACHI

Shuaib Ahmed (), Syed Kashif Rafi () and Rajkumar ()
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Shuaib Ahmed: nstitute of Business & Technology (IBT) Karachi Pakistan
Syed Kashif Rafi: Institute of Business & Technology (IBT) Karachi Pakista
Rajkumar: Iqra University Karachi Pakistan

IBT Journal of Business Studies (JBS), 2014, vol. 10, issue 1, 114-124

Abstract: Purpose This research study aims to investigate the influence of adoption of new major/specialization in the universities of Karachi, Pakistan.Methodology/Sampling Using students’ sample, this research test the relationship of selected variables i.e.Relative advantage, Observeability, Trialability, Compatibility and Complexity with the behavior of students in adopting a new major/specialization.FindingsThe study significantly reveals that the students performing well are looking for innovative majors and accepting new major as a challenge.The results show that that the relative advantage, compatibility, trailability, complexity and observeability are positively correlated with the adoption of new major.Practical Implications Diffusion of innovation model is a useful predictor of students enrolling in new major areas of study.The findings are helpful for academicians, bureau of curriculum and other institutions to design and market new academic programs.

Keywords: Diffusion; Innovation; New Services Offerings; Karachi. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:10:y:2014:i:1:p:114-124

DOI: 10.46745/ilma.ibtjbs.2014.101.8

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