INVESTIGATING THE IMPACT OF BALANCED SCORECARD ON PERFORMANCE OF BUSINESS: A STUDY BASED ON THE BANKING SECTOR OF PAKISTAN

Muhammad Tariq (), Arslan Ahmed (), Syed Kashif Rafi () and Shuaib Ahmed ()
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Muhammad Tariq: Institute of Business and Technology Karachi, Pakistan
Arslan Ahmed: Iqra University Karachi, Pakistan
Syed Kashif Rafi: Institute of Business and Technology Karachi, Pakistan
Shuaib Ahmed: Institute of Business & Technology (IBT) Karachi Pakistan

IBT Journal of Business Studies (JBS), 2014, vol. 10, issue 1, 125-136

Abstract: Purpose This study is made with objective to investigate the practicability and effectiveness of setting and implementing the Balance Score Card BSC in improving the overall performance of an organization.Methodology/Sampling The Multiple Regression has been deployed to analyze the survey results.The BSC model has been formulated on the bases of five Perspectives financial, internal control, learning and growth, customers and Vision and Strategy.Findings The findings of the study suggest that implementation of Balance scorecard models in Banks provide favorable outcomes in perspectives of financial, internal control, learning and growth and customers.Financial Perspective of BSC greatly influences the Banks’ performance.Further, setting the standards for customer preferences pursue the customers to be loyal with Bank.Practical Implications The outcome of this study provides a framework and importance of application of Balance Score Card in Banking Industry.The other Industry may also take benefit of this study

Keywords: Internal Control; Performance Measurement; Efficiency. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:10:y:2014:i:1:p:125-136

DOI: 10.46745/ilma.ibtjbs.2014.101.9

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