STUDENT’S ATTITUDE TOWARDS PEER-TO-PEER MUSIC FILE SHARING AND DOWNLOADING FROM INTERNET-A CROSS SECTIONAL STUDY OF AMERICAN AND MOROCCAN STUDENTS

Talha Harcar () and Abdul Naveed Tariq ()
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Talha Harcar: Pennsylvania State University Pennsylvania, USA
Abdul Naveed Tariq: Seneca College of Applied Arts and Technology Toronto, Canada

IBT Journal of Business Studies (JBS), 2014, vol. 10, issue 1, 137-149

Abstract: Purpose The main aim of this study is to compare two different cultures in terms of ethical and legal use of music sharing technology.Students’ perceptions of downloading from web and sharing music with each other varies across cultures.Such practices have caused significant losses to music and film industry.Methodology/Sampling Primary data was collected from Morocco and US university students on a pretested questionnaire.Besides frequency distributions, chisquare, ttest and confirmatory factor analysis were used as inferential tools.Findings Results showed a considerable difference in between Moroccan and American students’ attitude in terms of music files sharing and downloading.Compare to Moroccans, American students were more aware of ethical, and legal aspects of music file sharing and download from web.Practical Implications Research findings suggests music industry should focus on making music products more affordable and create awareness towards music piracy through promotional campaigns keeping in mind the cultural differences of end users.The research findings will set a platform for further comparative studies in the same context.

Keywords: File Sharing; Piracy; Free downloads; Cross-Culture. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:10:y:2014:i:1:p:137-149

DOI: 10.46745/ilma.ibtjbs.2014.101.10

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