DISPARAGEMENT AS A PROCESSSING STIMULUS FOR HUMOR IN ADVERTISING

Dr.Irfan Hameed (), Dr.Siraj Jamal Siddiqui () and Dr.Javed Hussain ()
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Dr.Javed Hussain: Iqra University Main Campus, Karachi

IBT Journal of Business Studies (JBS), 2015, vol. 11, issue 1, 82-101

Abstract: Disparagement, Humor, In advertising Intension attitude toward the advertisement attitude toward the brand

Keywords: Human Resource Management (HRM) Training & Development; Job Rotation (JR) Career Development (CD) Job satisfaction (JS) Employee Retention (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:11:y:2015:i:1:p:82-101

DOI: 10.46745/ilma.ibtjbs.2015.111.7

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