CONSUMER ACCEPTANCE OF ONLINE BANKING: APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL

Sobia Zaman (), Hamza Bhatti () and Mian Asif Khurshid ()
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Sobia Zaman: Department of Management Sciences Bahria University Islamabad Pakistan
Hamza Bhatti: Department of Management Sciences Bahria University Islamabad Pakistan
Mian Asif Khurshid: Department of Management Sciences Bahria University Islamabad Pakistan

IBT Journal of Business Studies (JBS), 2018, vol. 14, issue 2, 41-52

Abstract: This research reports the findings of a study concerning the acceptance of online banking in Pakistan.It investigates customers adoption within the context of Pakistan online banking services whereby the research frame work is based on the extension of Technology Acceptance Model.The research model included factors that would influence the acceptance of online banking.The frame work dimensions includes online banking usage, quality of internet connection, perceived enjoyment, perceived usefulness, perceived ease of use and security & privacy.A survey was conducted to gather the data for study.Reliability, correlation and factor analysis were used to analyse the data.Results showed that quality of internet connection, amount of information on online banking and security and privacy has positive influence on online banking usage.Theoretical contributions and practical implications of the findings are discussed in the paper and suggestions for future research are proposed

Keywords: Online Banking; Attitude; TAM; Perceived Enjoyment; Security & Privacy (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:14:y:2018:i:2:p:41-52

DOI: 10.46745/ilma.ibtjbs.2018.142.4

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