MUSLIM CONSUMER RESPONSE TOWARDS CSR FOCUSED COMPANIES WITH SPECIAL REFERENCE OF FINANCIAL IMPACT ON THE STOCK VALUE OF THE COMPANIES

M.Mubashir.Q.Khan () and Shariq Mubashir ()
Additional contact information
M.Mubashir.Q.Khan: Director Sindh HEC,
Shariq Mubashir: Research Scholar,

IBT Journal of Business Studies (JBS), 2019, vol. 15, issue 1, 206-218

Abstract: Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand spreads the message of their interest.On the other hand corporate social responsibility CSR is a business approach that contributes to sustainable development by delivering economic, social and environmental benefi ts for all stakeholders.The organizations set their budget to spend on the social & societal causes.In this research paper the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity.It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participates in the public welfare work through CSR.

Keywords: Corporate Social Responsibility (CSR); Social marketing; Societal marketing; Quran; Ahadith; Charity (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/15.1/17.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:15:y:2019:i:1:p:206-218

DOI: 10.46745/ilma.ibtjbs.2019.151.17

Access Statistics for this article

More articles in IBT Journal of Business Studies (JBS) from Ilma University, Faculty of Management Science Contact information at EDIRC.
Bibliographic data for series maintained by Syed Kashif Rafi ().