Effect of Escalator Use on Mall Love among Adult Pakistani Visitors

Sobia Zaman () and Asif Khurshid
Additional contact information
Sobia Zaman: PhD Scholar, Bahria University Islamabad Campus
Asif Khurshid: Bahria University Islamabad Campus

IBT Journal of Business Studies (JBS), 2020, vol. 16, issue 1, 211-237

Abstract: The study examines the role of escalator-use in the generation of mall love among adult Pakistani visitors.It assesses the influence of hedonic and utilitarian value on mall love through visitors’ attitude and emotional experience.The theoretical foundation of this research is founded on Technology Acceptance Model by Davis (1986).Around 1000 mall visitors were approached through the mall-intercept method in thirteen shopping malls in major cities of Pakistan.Among them, 500 responses were utilized for data analysis.Non-probability convenience sampling was considered as the best choice.Proposed relationships between the constructs were tested through Confirmatory Factor Analysis.The findings revealed that ‘hedonic value’ has a direct positive influence on visitors’ mall love.While testing mediation, the results indicated that emotional experience, attitude and escalator use strengthen the relationship between hedonic and utilitarian value and mall love.It is interesting to observe that the use of escalators in shopping mall results in developing mall love among visitors in Pakistan.This study will benefit the entire gamut of stakeholders including shopping mall managers, academic researchers, and practitioners.This study will benefit mall management by offering them practical suggestions regarding attracting visitors through better management of the mall environment.

Keywords: Mall Love; Shopping Malls; Technology Acceptance Model; Escalators; Confirmatory Factor Analysis performance; electronics industry (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/16.1/14.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:211-237

DOI: 10.46745/ilma.jbs.2020.16.01.14

Access Statistics for this article

More articles in IBT Journal of Business Studies (JBS) from Ilma University, Faculty of Management Science Contact information at EDIRC.
Bibliographic data for series maintained by Syed Kashif Rafi ().