CONCEPT OF VALUE - BASED MARKETING:NEED FOR BLENDING THE OCCIDENTAL AND THE ORIENTAL APPROACHES

Navin Mathur ()
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Navin Mathur: Department of Business Administration, University of Rajasthan, Jaipur

IBT Journal of Business Studies (JBS), 2007, vol. 3, issue 2, 100-104

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Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:3:y:2007:i:2:p:100-104

DOI: 10.46745/ilma.ibtjbs.2007.32.6

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